The Return of Fifties Cool

The return of fifties cool

The hottest trend in the Spring-Summer collections is Eisenhower-era style-with a youthful , modern twist. The 1950s were a major influence at the latest menswear shows, with cropped jeans, rolled sleeves, and penny loafers on runways from New York to Paris. These fun and easy pieces will let you add a dash of mid-century style to your wardrobe-without looking like you just walked off the Happy Days set.

The 50s inspired eye wear

This is as essential to the look as is the right haircut.OPTICA ( Royal hibernian way)
Carry amazing vintage inspired frames from designers such as:
Robert Marc
Thom Browne
All the designers carry optical as well as sunglass frames 

The 50s look hairstyle explained by “THE BUTCHER BARBER”

Short on the sides, but higher and more texturized

How to get it ?
Start with bangs between two and four inches long. Have the sides and back of your hair tapered with scissors ( going shortest around the hairline), the snip the top so your hair get gradually shorter from front to back. finally, ask him to break it up with a straight razor for that layered look.

How to style it?
Towel- dry your hair, then push it back from your forehead so it stands straight up and blow-dry it to lock in the height. Rub a quarter size amount of product between your palms and run it through your hair. For longer locks, use hair spray for all-day hold

Dressing for work

The line between on-call and off-the-clock has never been blurrier. Not surprisingly, the same is true of what constitutes appropriate, good-looking office attire (whether your desk is at a museum or a hedge fund). Consider suit separates (like the great Paul Smith navy suit shown or the dark sharp Armani Collezioni suit) the new godsend, as they make buying off the rack easier than ever. How you dress for the job will always leave a lasting impression.

Her Xmas Wish List at Alias Tom


If you still have her Chrismas gift to get, don’t panic: at Alias Tom Women we have every discerning fashionista’s Christmas gift list sorted. Offering a tempting selection of covetable designer-brand bags, cashmere knitwear, beautifully tailored coats, cosy puffas and striking wraps, scarves and jewellery, there are beautiful gifts for a wide variety of budgets and style personalities.

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If your significant other is a fan of beautiful tailoring then Alias Tom Women offers pretty feminine coats from Schumacher, Rene Lezard, Manuel Ritz and Magaschoni. If she is the outdoor, sporty type then a cosy pufffa jacket or coat from Mabrun is perfect for the woman who spends lots of her leisure in the fresh air.

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Nothing is as welcome in the dark days of winter as some tactile cashmere – either as knitwear or as a cosy wrap or scarf. At Alias Tom Women, we have premium cashmere from Magaschoni and cashmere blends from Fabiana Filipi. Both execute classic, figure flattering shapes in muted, wearable palettes that will give repeated pleasure with every wear and will transcend the vagaries of seasonal trends.



We also offer desirably soft cashmere wraps and scarves from Johnstons, KDK, Roisin Linnane and Magaschoni. If you really want to indulge her, then a fur trimmed cashmere wrap is the ultimate in luxury – you cannot fail with this gift.

Magaschoni Fur Trim Wrap

Another perfect gift is a butter-soft leather or suede designer bag. Alias Tom Women offers a selection from Paul Smith, Schumacher, Pierre Balmain and Almala. Bags are a winner because there is no sizing stress – one size fits all and they are universally loved by all women.


A leather jacket is another very welcome gift – they are an investment buy and once you choose a classic style and colour, will be received with enthusiasm. Alias Tom has the perfect sporty fur trimmed leather jacket from Mabrun and understated single breasted leather blazers from Manuel Ritz.


If your lady is a shoe queen then Alias Tom can offer cool flat biker boots from Lola Cruz, pretty pumps and stylish brogues from Robert Clergerie, block heel ankle boots from Schumacher or architectural wedge sandals from Pierre Balmain.


And finally if hats make her happy, we stock hand-crafted hats from Irish designer, Lucy Gilmore Murphy and funky fur caps from Schumacher. So from head to toe, whatever her heart’s desire, you can fulfill her fashion fantasies at Alias Tom Women this Christmas.

Party Perfect in The Irish Examiner

See Alias Tom’s stunning party two piece from Schumacher in today’s Irish Examiner feature, Party Perfect. It’s the stylish edgy alternative to a conventional cocktail dress for the festive party season:


Schumacher Perfection tunic and trousers

Schumacher Perfection tunic and trousers

Perfect Party Dressing

Roisin Linnane long mink evening dress

Roisin Linnane long mink evening dress

Nights are darker and December will soon be upon us which means party season is imminent. Dressing successfully for a party or evening occasion can be testing as finding the perfect dress or outfit that combines impact and comfort in equal measure is a fashion challenge for even the keenest shopper. Yet at year’s end we are all in need of some glamour and dare we suggest it, a little hedonism too.

The origins of festive celebrations in December date back to pre-Christian times when the winter solstice was marked with feasting. The solstice may have been immensely important because communities were not certain of living through the winter. In temperate climates, the midwinter festival was the last feast celebration, before deep winter began, so the urge to party at this time of year is embedded in our DNA.

At Alias Tom Women, we have a stunning selection of party pieces to ensure that you are dressed for maximum impact regardless of the seasonal occasion. Black is one of the strongest shades this season for evening wear: fabrics range from velvet, to silk to sequins and styles from knee to full length. Statement pieces in black include Magaschoni’s embellished sleeve cocktail dress with a sophisticated skirt slit or their black jersey sheath with lace inserts. For Black Tie, Irish designer Roisin Linnane has a dramatic floor sweeping evening dress in her signature black crepe which is timelessly elegant and also available in a soft mink shade.

For those looking to channel the season’s trend for masculine styling Schumacher have a strking tunic and trousers in a high tech stretch that look fabulous with a statement brooch. Sleek and simple it channels Audrey Hepburn elegance with an understated edge. Other party looks from Schumacher include their rich ox-blood Line dress in silk and stretch wool and their digital print Crystal shirt and trousers – both will make a notable impact at any event.

Navy is another key shade for Autumn Winter 2013 and both Magaschoni and No Man’s Land offer blue velvet dresses for evening. Magaschoni’s is in a pretty devorée while the No Man’s Land version is a soft stretchy shift.

Schumacher Glamour Rose sequinned top

Schumacher Glamour Rose sequinned top

Alternatively, if you don’t want to look for a complete look and simply want a great party top to wear with a classic black trousers or pencil skirt, Alias Tom Women has a stylish selection of jewel encrusted tops from Magaschoni, sequinned tops from Pierre Balmain and silk blouses from Schumacher. Any of these will give existing seperates and immediate lift.

Let the celebrations begin.

Women’s Winter Coats


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“A man with a good coat upon his back meets with a better reception than he who has a bad one.”
Samuel known as Dr Johnson.

We have enjoyed a long mild autumn this year but temperatures are finally dropping and there is a crisp bite in the air which means it’s time to invest in a new winter coat. A coat is a major purchase so it is important to choose a style that you truly love, that fits you perfectly and that suits your lifestyle needs.

Rene Lezard Pink Coat

When investing in a new coat always buy the best quality you can afford as quality tailoring and fabrication endure the test of time and maintain their distinctive edge through many seasons of wear. In terms of trends the main themes this season are oversized cocoon silhouettes, masculine tailoring details, pastel tones, sport luxe styles and ladylike retro looks reminiscent of a Hitchcock Heroine. In terms of fabrics, look out for blends with a high percentage of natural fabrics such as wool, cashmere and alpaca for warmth and the ultimate snuggle factor.

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At Alias Tom Women we have a variety of coats styles to choose from so there is a coat for every shape, size and taste. There is a military influenced coat from Versace Collection which boasts a fit and flare shape and a high stand collar, a dusky pink funnel neck style from René Lezard, sporty down- filled puffa coats (both short and long) from Italian label Mabrun, a sweet empire-line cocoon shape from Schumacher and a classic man-inspired crombie style from René Lezard in ombrée effect alpaca.

Mabrun Tailored Coat

For the ultimate in luxury there are stunning double-face coats with fur trim, also from René Lezard that are finished by hand and are as light and soft as a favourite piece of knitwear yet also snug and warm. And for evenings there is Magaschoni’s collarless black coat with astrakhan trim which is a perfect cover-up for going out to dinner, drinks or a party.

When you have a great coat you are ready to face the world with confidence – Alias Tom can help you make the perfect purchase for maximum impact with minimum fuss.

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Fabiana Filippi’s Sensual Seductive Knits


All success stories have a main ingredient – passion. In Fabiana Filippi’s case, this passion for knitwear, was adapting the tradition of the cross stitch of Umbria into a contemporary form while maintaining the understated signature style of Italian fashion. Fabiana Filippi has been doing this for nearly three decades from the heart of Umbria, a region which still embodies the Italian way of life that values beauty and craftsmanship. They have taken these qualities as their inspiration to create skilfully realised, stunning garments. After all, Fabiana Filippi’s mission remains true to one key principal, namely the company’s investment in the creativity and quality of its products, whilst combining great craftsmanship and the very latest in designs.

The new Fabiana Filippi collection at Alias Tom Women invites you to layer and match pieces together in total freedom, to combine different volumes, materials and unique shades in keeping with the brand’s style philosophy.


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The colour palette is inspired by the Umbrian landscape. The shades of green that cover the hills surrounding Lake Trasimeno are mixed with the orange of the autumn leaves of the vineyards and the grey morning fog. Intimate and wintery are the tones, such as holly green, sage, berry red, blueberry and bark. The landscape continues to preserve values ​​and memories, yet with a highly contemporary dynamism.

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Everything is focused on the pleasure of touch, a fundamental sense when it comes to fine yarns. Cashmere, alpaca, merino knits with textures ranging from impalpable to dense, intertwine with suede, shearling, mink and astrakhan.
The skilfully constructed wool yarn pieces are presented in boxy, oversized and ultra long silhouettes. The volumes are fluid, even in the trousers and the sleeves are wide, expanded even more on select pieces to create a kimono cut.
The collars in fox or mink, woven on the pieces, are also interpreted as separable elements, new accessories with an aristocratic flair.

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Each piece reflects the philosophy of an open total look, without impositions or restrictions. In keeping with its open-minded approach to the composition of elegance, the Fabiana Filippi collection expresses a rare sense of poetic unpredictability and spontaneous sensuality. Available exclusively in Dublin city centre at Alias Tom Women.

Men – Five Key Pieces for Autum-Winter


After a glorious summer it’s time to start planning and purchasing a winter wardrobe. Close attention needs to be given to fabrics, colours, textures and silhouettes to ensure that the transition from one season to the next is executed seamlessly and stylishly. The final touch to add a flourish of distinction are some directional accessories and you’re ready to face the cold with confidence.

Key menswear trends for the season that will add an injection of contemporary cool to your existing look include:

The Perfectly Tailored Slim Suit – An expertly tailored suit that flatters your proportions and height is an investment that reaps dividends. The popularity of the slim silhouette continues with navy and shades of blue an important colour palette for winter and double-breasted and 3 piece styles making a come-back. Alias Tom offers a selection of the finest brands including Armani Collezione, Paoloni, Paul Smith London and Brian Dales.

The Outerwear – With colder winter days demanding functional outerwear, Alias Tom has a variety of solutions to staying warm in an urban environment. Variations range from from the traditional tailored crombie coat from Paul Smith London to a more contemporary hybrid pea coat from Paoloni
(with an integrated zip-up warmer) that looks as well with a suit as a dressed down polo neck and jeans.

The Essential Jeans – In terms of jeans, the slim-leg has assumed the status of classic – the boot-cut shape is over. Skinny and straight legs are the only stylish options with fabric options from traditional cotton indigo from Armani Jeans to soft comfortable corduroys from Paul Smith Jeans.

The Chunky Knit – Statement knits are a major story for this winter – chunky cables, moss and blackberry stitches and tweed effect yarns all add impact and texture to knitwear. Detailing includes shawl collars, suede trim, varsity emblems, and colour blocking. Alias Tom has a range of snug stylish
options from Brian Dales, Armani Jenas and Havana & Co.

The New Blazer – The traditional blazer has been given an overhaul for Autumn/Winter. In an array of
textural fabrics from corduroy to velvet to rich tweeds, it is best worn slim with casually
pushed-up sleeves and statement buttons to add interest. Again shades of navy and blue dominate and can now be mixed with black, grey and charcoal to add tonal variations.A really versatile garment
that can be worn for casual dinners or a night out with the lads over jeans and a knit
or in a more formal context over slim tailored pants and a crisp tailored Caliban shirt. Finish with
a colourful scarf and the look is complete.


Five Key Pieces for Autumn – Winter

The days are getting chilly and thoughts are turning to how to dress for the cooler season ahead. While we are sad to say “Goodbye” to summer, the lure of directional new pieces for our wardrobes make the thought of colder, shorter days bearable. There are key pieces every season that can bring your classic wardrobe garments a new lease of life: mix these with existing staples and you have a fresh new way of dressing which lifts your spirits as well as your image.


For Autumn Winter 2013/2014 there is a wide selection of trends and a diversity of looks so consumers can select considered additions to suit their own personal style. At Alias Tom Women the five key pieces that we consider vital for this season include:
The Boyfriend Knit – Long, loose and seductively slouchy an oversized knit is essential for keeping snug in style. Our choice – Schumacher’s statement Beauty pullover or any of Magaschoni’s coverable cashmere cardis or tunics.
The Tweed Jacket – Heritage fabrics and tweed in particular are enjoying a serious revival this season. An expertly tailored blazer from Circle of Gentlemen will set you apart from the crowd in a unique fashion.
Statement Prints – The print trend continues apace with head to toe outfits a fresh new way to channel prints dramatically. Schumacher’s co-coordinating Crystal print blouse and pants isn’t for shrinking violets, but then who wants to be a wallflower anyway?
SCHUMACHER_FallWinter2013_Look04Navy as the New Black – Navy’s traditional associations with the summer season are a thing of the past as navy has now become a winter staple too. For this season, such is the popularity of navy and shades of blue from cobalt to indigo, that they are challenging the dominance of black. For a classic investment piece in this flattering shade choose René Lezard’s fur trimmed double-face coat.
Embellishment – Just because it’s getting dark earlier doesn’t mean that we have to adopt a drab approach. This season sees an abundance of embellishment, be it sequins or sparkle, lurex or crystals on knitwear, blouses, dresses, and coats. Magaschoni’s embellished knits are a great way to channel the trend while still staying warm.

Where We Are

Alias Tom, Duke Lane, Grafton Street, Dublin 2

Alias Tom Menswear

Tel: 35316715443
Contact Us: Send Mail

Alias Tom Womenswear

Tel: 35316778842
Contact Us: Send Mail

Business Hours

Business hours on Monday
9:30 - 18:00
Day Open Close
Monday 9:30 18:00
Tuesday 9:30 18:00
Wednesday 9:30 18:00
Thursday 9:30 20:00
Friday 9:30 18:00
Saturday 9:30 18:00
Sunday Closed